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C20-20 Inc.
  • Home
  • About Us
  • Services
    • Training
    • Recruiting
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Training

Training boosts sales

Your return on investment

Training boosts sales

Experience shows that practices that achieve profitability in the long term are built around a skilled workforce who feel valued, motivated, and challenged by well developed leaders.  At C20-20 we want to help you take your practice to this position of strength through training.

Our Winning Formula

Your return on investment

Training boosts sales

(Job skills + Sales Skills) x Personal Skills = Success

Your return on investment

Your return on investment

Your return on investment

Your staff will have the skill set to achieve excellence.

You will have quality systems structured for success.

You are assured a viable training program to ensure quality.

What we do best

Help you identify areas of strength along with skill gaps that need to be addressed

We create bespoke training courses to make the most of specific situations, challenges and existing skill levels

We create bespoke training courses to make the most of specific situations, challenges and existing skill levels

We create bespoke training courses to make the most of specific situations, challenges and existing skill levels

We create bespoke training courses to make the most of specific situations, challenges and existing skill levels

We create bespoke training courses to make the most of specific situations, challenges and existing skill levels

Personal development training modules - 'soft skills'

We create bespoke training courses to make the most of specific situations, challenges and existing skill levels

Personal development training modules - 'soft skills'

Management development

Lifestyle dispensing methods

Management development

Corporate wellness

Lifestyle dispensing methods

Management development

Lifestyle dispensing methods

Lifestyle dispensing methods

Lifestyle dispensing methods

Assist you in taking advantage of government assisted programs and grants

Assist you in taking advantage of government assisted programs and grants

Assist you in taking advantage of government assisted programs and grants

​Choose from our accredited training programs with board recognition

Assist you in taking advantage of government assisted programs and grants

Assist you in taking advantage of government assisted programs and grants

On-site & off-site training

Assist you in taking advantage of government assisted programs and grants

On-site & off-site training

Updated training modules

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Wellness training

Increase the happiness factor within your clinic

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Executive sales training

Coming soon

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Health care

Check out Ignite yourself!

Training Courses

Eye wear Basics and Industry Leaders: Level I

The Tiffany effect: Level I & II (Dispensing)

The Tiffany effect: Level I & II (Dispensing)

Objective: Introduction to the eye wear industry and its product offering. 


Frame types, materials, shapes styles & options.  Industry big leaders and technology. Lens types, materials, indexes, coating, new technology. How to read Rx's, how glasses and contact lenses are manufactured.​​


$415

The Tiffany effect: Level I & II (Dispensing)

The Tiffany effect: Level I & II (Dispensing)

The Tiffany effect: Level I & II (Dispensing)

Objective: Making each purchase memorable experience​​. 


What are sales essentials, setting the right expectation, customer service as a key to success, making your practice more inviting, getting to know your customers better. 



$425 Level I​

$450 Level II

Winning Clients from Competition: Level II

The Tiffany effect: Level I & II (Dispensing)

Winning Clients from Competition: Level II

Objective: Sales and technology 


Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.





$525

Ophthalmic lenses: Level I

Ophthalmic lenses: Level III

Winning Clients from Competition: Level II

Objective: Technical lens training intro

​

Lens materials and characteristics, indexes, material type, lens coating and effects of UV.





$350

Ophthalmic lenses: Level II

Ophthalmic lenses: Level III

Ophthalmic lenses: Level III

Objective: Technical lens training with intro to lifestyle dispensing

​

Introduction to free form lens technology, differentiating between digital and free form lenses, effects and benefits, when to use what, ideal coatings and extras for high end lenses.


$415

Ophthalmic lenses: Level III

Ophthalmic lenses: Level III

Ophthalmic lenses: Level III

Objective: Technical lens training with lifestyle dispensing 

​

Corridor lengths, lens fabrication training, lab orders, advanced lens measurements, vertex distance, pantoscopic tilts, curves.  Associating advanced lens designs with lifestyle dispensing.


$450

Pre testing technology: Level 1 & Level II

Pre testing technology: Level 1 & Level II

Pre testing technology: Level 1 & Level II

Objective: Learn to use pretest technology such as auto refractor, kerotometer, manual and auto lensmeter, OCT, retinal cameras, compare old vs new Rx, OD file prep.





$415 Level I

$415 Level II

Inventory and board management: Level II

Pre testing technology: Level 1 & Level II

Pre testing technology: Level 1 & Level II

Objective: Learn how to plan board space to make the most out of your product offering

​

Ideal board set-up, managing returns and credits, inventory control and algorithms, using POP and marketing material effectively.



$450

Selling from the OD's chair: Level II

Pre testing technology: Level 1 & Level II

Selling from the OD's chair: Level II

Objective: Effectively offer solutions from the exam room

​

How to make recommendations from the chair, exam room ethics, how to effectively use the lifestyle questionnaire to make recommendations from the chair.  Dealing with Dr's re-do / changes.


$395

Ophthalmic measurements: Level II

Optics 101 Refresher course: Level I, II & III

Selling from the OD's chair: Level II

Objective: To clearly understand and effectively take essential lens measurements

​

Trainees will understand and practice taking the following essential measurements: PDs, Seg Hts, base curves.  Introduction into pantoscopic tilts, vertiex distance, effects of corridor lengths and how to effectively use pupilometers.




$450

Lens coatings & technology: Level II & III

Optics 101 Refresher course: Level I, II & III

Optics 101 Refresher course: Level I, II & III

Objective: Advance level training on technology based lens coating and how to offer them to clients


Blue block protection, effects of blue light, drive safe lens, polarization, transitions, tints and ARC.(needs any ophthalmic level module as prerequisite)




$350

Optics 101 Refresher course: Level I, II & III

Optics 101 Refresher course: Level I, II & III

Optics 101 Refresher course: Level I, II & III

Objective: Refresh your optics training on basic anatomy and optics

​

Optics refresher course from basics optics to advance anatomy depending on trainee skill level.  

Patient triage, eye diseases, treatments, common ailments, myopia, presbyopia and hyperopia.



$525 Level I

$615 Level II

Stylist training: Level I & II & III

Stylist training: Level I & II & III

Stylist training: Level I & II & III

Objective: Learn what is on the cutting edge of eye wear design and how to recommend frames with confidence, that suits the 'lifestyle' of the client


Frames styling, luxury eye wear and branding, how to sell exclusive brands and the importance of maintaining brand value.




$525 Level I

$550 Level II

$550 Level III

Sales Structure: Level II

Stylist training: Level I & II & III

Stylist training: Level I & II & III

Objective: Training and build and follow a proven sales structure that improves consistency in customer service


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How and where to greet clients, explaining the flow to clients, what comes first lenses or frames & why? The path of the Rx and where does the dispenser get involved?



$795

Social Styles & Communication

Stylist training: Level I & II & III

Social Styles & Communication

Objective: Identify each others communication strengths and weakness to increase effectiveness of communication within the clinic and with patients as it relates to optics

​

Communication comfort zones and how to escape, social style assessment, active listening methods, open-ended questions and developing a lifestyle questionnaire.


$385 Level I​

$425 Level II

$480 Level III

Contact Lenses 101

Product knowledge: Level I & II

Social Styles & Communication

Objective: How to effectively sell and dispense luxury eye wear


Material covered include soft contacts, use, care, insertion, removal.  Trainee should be able to conduct a contact lens teach on a patient


Level II: Differentiating between hard and soft contacts, bi-weekly vs weekly vs daily lenses.  Triage contact lens infections, lifestyle contact lens and dispensing.


$650

Luxury Sales

Product knowledge: Level I & II

Product knowledge: Level I & II

Objective: Train on building your confidence of product offering at your clinic


Trainees will be able to use key words, 'sell the story', match customer service to the branding, ensure luxury clients return and make yourself exclusive.




$420 Level I

$420 Level II

Product knowledge: Level I & II

Product knowledge: Level I & II

Product knowledge: Level I & II

Objective: Train on building your confidence of product offering at your clinic


Train on good, better, best option for both frames, lenses and contact lenses.  Introduction into product history and how to sell the 'story'.  Familiarize with clinic specials, packages, manufacturer rebates, non adapt warranties.



$525 Level I

$525 Level II

Repairs and adjustments: Level I, II & III

Effective Communication Skills & Active Listening

Repairs and adjustments: Level I, II & III

Objective: To effectively be able to repair and adjust eye wear for ideal fits for clients​

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Level I: Basic adjustments, heating vs cold glaze, bench alignment, nose pads adjustment (Lab).  $455

Level II: Adjustments to accommodate for advance lens design including pants tilts and vertex angles (Lab).  $475

Level III: Making custom clip-on, broken frame repair, inserting nose pads on plastic frames and POL fabricating (Lab and Ophthalmic lab tour)  $515




Turning Cold Calls into Warm Calls

Effective Communication Skills & Active Listening

Repairs and adjustments: Level I, II & III

Increase sales by learning how to use social media to ensure every call is a warm call. Learn when is the best time to call, how many times to try and other key tips that are sure to turn leads into sales.




$485

Effective Communication Skills & Active Listening

Effective Communication Skills & Active Listening

Effective Communication Skills & Active Listening

Refine the way you listen to ensure everyone is on the same page. This course will also help participants grow into empathetic listeners that can better understand their customers concerns and priorities.




$775

Spin Sales

Elevator Pitch

Effective Communication Skills & Active Listening

Learn how to identify your customers needs and sell based on what's important to them.




$515

SWOT Analysis

Elevator Pitch

Elevator Pitch

In this highly interactive planning session, you will identify your corporate strengths, weaknesses, opportunities & threats. This will enable better action-planning to ensure set goals are met.


$475

Elevator Pitch

Elevator Pitch

Elevator Pitch

Develop a succinct summary of what your company does, why it exists and the positive impact it makes through the work you do.



$350

Corridor Lengths

Corridor Lengths

Corridor Lengths

In this technical course, participants will learn how to measure corridor lengths for bifocal prescriptions.



$330

Social Styles

Corridor Lengths

Corridor Lengths

Learn how to work effectively in a team by understanding your own social style.  Incorporated best with body language and active communication.


$385

Body Language

Corridor Lengths

Body Language

Learn how to decode body language and how to use body language cues to your advantage.



$390

Executive Wellness Training - New for 2023

Wellness Breaks

Finding your Calm

Wellness Breaks

    

As you know, investing in employee wellness has been shown to have a huge return on investment, from reduced health care costs, increased job satisfaction and morale, and greater productivity, according to the Harvard Business Review.
Neesha Khanderia is our Certified 200RYT Yoga Teacher, Corporate Mindfulness Meditation Instructor as well as a Leadership Development Coach for over 15 years and truly knows first-hand how yoga and meditation has the power to heal and restore balance to our often busy, over-scheduled lives.
She is simply delighted to take you through a mindfulness class where she will guide you through relaxing breathing exercises, stretches as well as a guided meditation to calm our minds and rejuvenate our bodies.
Benefits include: 

  1. Reduces stress and tension 
  2. Improves focus, concentration and memory 
  3. Relieves head, neck and back strain 
  4. Increases overall physical and mental health 
  5. Aids posture and flexibility 
  6. Inspires a better day! 

We look forward to this sessions as we connect our mind, body and breathe. 

Meditation

Finding your Calm

Wellness Breaks

    

Reshma Modi is our certified Meditation Instructor for over 9 years and in Leadership for over a decade. She wants to spread the message of being “aware of your breath” through Meditation to the Corporate World.  The benefits of meditation are multiple because it can reverse your stress response, thereby shielding you from the effects of chronic stress. When practicing meditation, your heart rate and breathing slow down, your blood pressure normalizes, you use oxygen more efficiently, and you sweat less. Your adrenal glands produce less cortisol, your brain ages at a slower rate, and your immune function improves. Your mind also clears and your creativity increases. Many people seek out meditation for health reasons. There is mounting evidence suggesting that meditation is a tonic for any number of physical ailments and conditions related to stress. And increasingly, when it comes to mental health, therapists are using meditation to model healthier ways to relate to the mind and overcome anxiety and negative thoughts.
Other benefits include: 

  •   Physical & Emotional Pain Reduction 
  •   Reduces Stress & Tension 
  •   Gain more control over your thoughts 
  •   Detachment from situations 
  •   Happiness & peace of mind 
  •   Increased concentration 
  •   Spontaneity & creativity 
  •   Builds self-confidence 
  •   Enhances energy, strength 
  •   Helps increase clarity 
  •   Increases serotonin which boosts good moods 
  •   Creates a state of deep relaxation & general sense of wellbeing
    Meditation is popular in the workplace as a way to build teamwork, increase self-confidence, increase focus, prepare for meetings/presentations and increased productivity in employees
     

Finding your Calm

Finding your Calm

Head Office Vision Boarding - A Wellness perspective

Stress Rescue is an interactive session that will empower you to gain insight on different areas of your life that may be creating stress and how to develop new strategies to manage and to conquer them.
We will explore: 

  •   Stress and its impact on the brain and body 
  •   Explore different causes of stress within your own life 
  •   Gain insight on how to focus on what you can control 
  •   Dive deeper into techniques that will help you de-stress
    We will focus on the following stress reducing techniques: 
  •   Breathe 
  •   Endorphin Release 
  •   Relaxation Techniques 
  •   Control 
  •   Love & Acceptance 
  •   Affirmations 
  •   Begin Small 
  •   Rational Problem Solving 
  •   Intuitive / Creative Problem Solving
    These tools of empowerment will help create, flow and manage your beautiful life. After all, we only have one, so let's enjoy it!
     

Head Office Vision Boarding - A Wellness perspective

Head Office Vision Boarding - A Wellness perspective

Head Office Vision Boarding - A Wellness perspective

    

Led by live facilitators, this full or 1⁄2 day retreat offers organic nourishing foods, rejuvenating Yoga & Meditation sessions, empowering motivational Speakers, Life Coaching Workshops, Medical Qigong and so much more! Our retreats can offer a period of rest and recovery from the busyness of everyday life. They allow one to immerse themselves in a peaceful, tranquil setting, where one can explore their inner world without all of the usual distractions. Rest. Recover. Rejuvenate. 

Team Building Wellness Urban Retreat

Head Office Vision Boarding - A Wellness perspective

Executive Vision Boarding - A Business perspective

    

Led by live facilitators, this full or 1⁄2 day retreat offers organic nourishing foods, rejuvenating Yoga & Meditation sessions, empowering motivational Speakers, Life Coaching Workshops, Medical Qigong and so much more! Our retreats can offer a period of rest and recovery from the busyness of everyday life. They allow one to immerse themselves in a peaceful, tranquil setting, where one can explore their inner world without all of the usual distractions. Rest. Recover. Rejuvenate. 

Executive Vision Boarding - A Business perspective

Head Office Vision Boarding - A Wellness perspective

Executive Vision Boarding - A Business perspective

   Led by live facilitators, this workshop offers an empowering and imaginative goal setting session where Executives will create a collective vision board of their current state, future state and how to get to their goals.

 

Call centre fundamentals

Phone Etiquette

Understanding your clients and asking the right questions

Understanding your clients and asking the right questions

This module goes over the basics; Un-written rules for conversation, building rapport, hold procedures, call backs, transfers, follow-ups, tone and body language.

Understanding your clients and asking the right questions

Understanding your clients and asking the right questions

Understanding your clients and asking the right questions

This module dives a little deeper and starts to help us anticipate the customer's needs.  Why are they calling? Have you answered questions they may have after they hang up? concepts covered and active listening and open ended questions that get to the root of the concern quickly.

Handling irate callers

Understanding your clients and asking the right questions

Self-regulation, not getting hooked

This module provides trainees with actionable steps to take when handling irate clients.  It addresses genuine and appropriate voice tone, apologizing, venting, re-building rapport, taking accountability and information sharing.

Self-regulation, not getting hooked

Self-regulation, not getting hooked

Self-regulation, not getting hooked

This module goes hand in hand with Handling irate callers.  In this module we will explore strategies on how to stay calm while handling escalated clients.  Concepts include: Breathing techniques, its not personal, know your hooks, the 'amygdala hijack.

Time management and prioritization

Self-regulation, not getting hooked

Time management and prioritization

This module shares some key strategies on how to divide your day to accomplish the tasks required, while still remaining flexible if a priority emerges.  Concepts include: blocking work time, scheduling follow-ups, urgent requests and setting expectation.

Packages

Lifestyle Dispensing and essential skills (Bronze package)

Lifestyle Dispensing and essential skills (Bronze package)

Lifestyle Dispensing and essential skills (Bronze package)

4 modules, 2 weeks (CE credits available)

Mandatory modules: Optics 101 and Ophthalmic lens training (any level)



$2100

Lifestyle Dispensing and essential skills (Silver package)

Lifestyle Dispensing and essential skills (Bronze package)

Lifestyle Dispensing and essential skills (Bronze package)

6 modules, 4 weeks (CE credits available)

Mandatory modules: Selling from Dr's chair and  Ophthalmic lens training (any level)



$3115

Lifestyle Dispensing and essential skills (Gold package)

Lifestyle Dispensing and essential skills (Bronze package)

Lifestyle Dispensing, essential skills & contact lens essentials (Platinum package)

7-9 modules, 7-10 weeks (CE credits available)

Mandatory module: Selling from Dr's chair and Ophthalmic lens training (level II or higher)


$3995

Lifestyle Dispensing, essential skills & contact lens essentials (Platinum package)

Lifestyle Dispensing, essential skills & contact lens essentials (Platinum package)

Lifestyle Dispensing, essential skills & contact lens essentials (Platinum package)

9 modules, 8-12 weeks (CE credits available)

Mandatory modules: Ophthalmic lens training (level II or higher), stylist training, selling from Dr's chair and active communication.  This program is customizable based on the needs of the employer or trainee



$4350

Build your own fully customized and tailored training program with C20-20 Inc.

Lifestyle Dispensing, essential skills & contact lens essentials (Platinum package)

Build your own fully customized and tailored training program with C20-20 Inc.

At C20-20 it is essential that our training program does exactly what you envision for your employees.  (minimum 4 modules)

CE credits may be available depending on length of program and modules chosen.



From: $2999

Medical/Ophthalmic office manager program.

Lifestyle Dispensing, essential skills & contact lens essentials (Platinum package)

Build your own fully customized and tailored training program with C20-20 Inc.

This 3 week training package is ideal for office managers in the medical industry.  Training includes OHIP billing and codes, software training including c-file, i-file, optical agent, staff scheduling and management, time management and office manager essential qualities.


$1999

Call Centre training

Ignite Yourself! Healthcare Occupational Training

Ignite Yourself! Healthcare Occupational Training

Five modules come together to complete the call centre training program.  This program is aimed at beginner level call centre employees/trainees that wish to enhance their career within the health care industry.  Ideal for call centre, logistics, schedulers, re-call staff, customer service employees.

Modules include: Phone etiquette, Understanding clients and asking the right questions, Handling irate callers, Self regulations - not getting hooked, Time management and prioritization.  Trainees must complete all module to receive statement of completion.


$1995

Ignite Yourself! Healthcare Occupational Training

Ignite Yourself! Healthcare Occupational Training

Ignite Yourself! Healthcare Occupational Training

This program is directed towards education and skill development to prepare individuals for various healthcare professions and occupations.  Healthcare training plays a vital role in meeting the demands of skilled healthcare professionals and ensuring the delivery of safe and effective healthcare services.  

The Ignite Yourself training combines 5 programs:

- Active communication

- Call centre training 

- 2SLGBTQ - Language, Equity & Inclusion

- Vision boarding

- Wellness

This program is ideal for entry level trainees.  It is designed to provide knowledge, technical skill, and practical experience to excel within the healthcare system.

$2995 (Special promo - limited time)

Reg: $3750.00

Future Leaders: Strategic skills training

Ignite Yourself! Healthcare Occupational Training

Future Leaders: Strategic skills training

Prepare your junior staff for leadership success with this 30-hour course. Future Leaders: Strategic Skills Training focuses on building expertise in strategic thinking, project management, data-driven decision-making, and communication.


Participants will gain the tools to lead confidently, manage projects effectively, and drive collaboration—all essential for career growth and organizational success.


Equip your team with the skills to innovate, adapt, and deliver results

Contact us for course and trainer details.


$2250.00

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